- Join the Jelly Bean Affiliate Programme
- Completing Your Application
- What Happens After Approval
- How the Jelly Bean Affiliate Programme Works
- Choose a Commission Model
- CPA
- Revenue Share
- Hybrid Arrangements
- Promote Jelly Bean to New Zealand Players
- Match Each Campaign to Its Audience
- Create and Test Tracking Links
- Test Before Sending Meaningful Traffic
- Use Affiliate Reports to Improve Performance
- Keep Jelly Bean Campaigns Current
- Understand Commission and Payments
- Solve Common Affiliate Problems
- Clicks Are Missing
- Registrations Do Not Become Qualified Players
- Commission Does Not Match the Report
- Build a Sustainable Jelly Bean Affiliate Campaign
Join the Jelly Bean Affiliate Programme
The Jelly Bean affiliate programme gives New Zealand publishers, content creators and marketing partners a structured way to earn commission from referred players. Start by submitting your partnership details through the programme’s application process. Once your account is approved, you can access campaign tools, create tracking links and monitor the players attributed to your promotions.
Prepare the following information before applying:
- Your name or registered business details
- Contact information
- Website, social channel, app or other publishing platform
- Primary audience and target countries
- Expected New Zealand traffic
- Current monthly visitor or campaign volume
- Planned promotional methods
- Relevant experience with casino or entertainment content
Describe your traffic accurately. A focused New Zealand website with a defined audience can be more useful than a large but poorly matched international audience. If you operate several channels, explain how each one will promote Jelly Bean and which channel you expect to generate the most relevant traffic.
Completing Your Application
Use current information that can be checked against your website, social profile or media account. The application should make it easy for the affiliate team to understand who you are, where your visitors come from and how Jelly Bean will appear in your content.
A practical application process looks like this:
- Create your affiliate profile through the programme’s application area.
- Enter your personal or business information accurately.
- Add the websites and promotional channels you intend to use.
- Identify New Zealand as a target market where applicable.
- Explain whether your traffic comes from search, editorial content, social media, email or paid campaigns.
- Review the affiliate agreement and commission conditions.
- Submit the application for review.
- After approval, sign in to the partner account and inspect the available Jelly Bean campaigns.
Do not submit a general description such as “online marketing” when you can provide something more useful. Explain whether you publish casino guides, compare promotions, run search campaigns or manage an established player community.
What Happens After Approval
An approved account provides the tools needed to connect your content with Jelly Bean. These commonly include campaign links, performance reports, approved creative materials and commission records.
Before publishing anything, complete the account profile and review the available campaign settings. Confirm that your selected campaign is intended for New Zealand traffic and that the destination reflects the current Jelly Bean experience for Kiwi players.
How the Jelly Bean Affiliate Programme Works
The programme uses tracked referrals. You place a unique Jelly Bean link in your content, and the affiliate system attributes eligible activity from visitors who follow it. Commission is calculated under the commercial model assigned to your account.
The referral journey contains several separate events:
| Event | What it means | What the affiliate should check |
|---|---|---|
| Click | A visitor follows a tracked Jelly Bean link | The correct campaign and placement were recorded |
| Registration | The visitor creates a player account | The registration appears under the expected campaign |
| Player verification | The player completes required account checks | The dashboard status changes correctly |
| First deposit | The referred player funds the account for the first time | The deposit meets the campaign’s qualifying conditions |
| Qualified player | The referral satisfies the agreed commission rules | The player is included in commission calculations |
| Approved commission | Earnings pass the programme’s review process | The amount matches the selected commercial model |
A registration is not automatically the same as a qualified referral. The affiliate agreement defines which actions must be completed before commission is generated. Check these conditions before estimating the value of a campaign.
The player-facing journey is also worth reviewing. Jelly Bean is designed for New Zealand users, supports NZD and works across mobile and desktop devices. Its offering includes pokies, live tables and player promotions. Understanding this journey helps affiliates create more relevant landing-page copy and send visitors to the right information.
The Jelly Bean registration guide is useful for checking what a new player encounters after following an affiliate link.
Choose a Commission Model
Affiliate commission is normally structured around CPA, revenue share or a hybrid arrangement. The best option depends on how you acquire traffic, how consistently it converts and whether you prefer a fixed return or longer-term earnings.
| Model | How it works | Often suited to | Conditions to review |
|---|---|---|---|
| CPA | A fixed commission is paid for a player who completes the agreed qualifying action | Campaigns focused on measurable player acquisition | Qualification rules, approval criteria and adjustments |
| Revenue share | The affiliate receives an agreed share of revenue generated by referred players | SEO sites, editorial publishers and audience-led channels | NGR calculation, deductions and carryover treatment |
| Hybrid | A smaller acquisition payment is combined with a share of player revenue | Partners seeking a balance between immediate and ongoing earnings | Both CPA qualification and revenue-share calculations |
CPA
CPA suits affiliates who want to measure campaign cost against a defined acquisition result. It can work well for paid campaigns and high-intent content where the publisher knows approximately how much each visitor costs to acquire.
Read the definition of a qualified player carefully. Depending on the campaign, the qualifying process may include registration, account verification, a first deposit or additional conditions stated in the agreement. Base your campaign calculations on approved referrals rather than registrations alone.
Revenue Share
Revenue share connects commission to the ongoing activity of referred players. It can be attractive for publishers whose content continues producing traffic over time, including search-focused guides and established New Zealand casino communities.
The headline percentage is only one part of the calculation. Review how net gaming revenue is defined, which costs can be deducted and how negative monthly balances are handled. These details determine the effective value of the agreement.
Hybrid Arrangements
A hybrid arrangement combines a fixed acquisition component with ongoing revenue share. It can provide a more balanced return when the affiliate has not yet established how New Zealand traffic will perform.
Compare the complete calculation with the standalone CPA and revenue-share options. A hybrid agreement divides value between both components, so neither headline figure should be assessed in isolation.
Before accepting any commercial arrangement, check:
- What makes a referred player qualified
- How commission is calculated
- Whether player activity is combined across campaigns or brands
- How adjustments are shown
- How negative balances are treated
- When earnings move from pending to approved
- What information is required before payment
Promote Jelly Bean to New Zealand Players
Successful Jelly Bean campaigns should reflect the experience offered to Kiwi users. Use New Zealand English, present monetary references in NZD where appropriate and write for the devices your audience actually uses.
The platform works across mobile and desktop, allowing affiliates to plan campaigns for both search-driven desktop visitors and mobile users arriving through social posts, email or comparison content. Jelly Bean’s range of pokies and live tables also provides several relevant content angles without turning every page into a broad casino review.
Useful New Zealand campaign themes include:
- How to create a Jelly Bean account
- What details players should prepare before registration
- How NZD simplifies balance and payment comparisons
- Playing Jelly Bean pokies on mobile
- Finding current promotions
- Understanding the registration and verification journey
- Choosing between pokies and live tables
Keep time-sensitive promotional information aligned with the current Jelly Bean Casino New Zealand website. Check the destination, offer wording and associated conditions whenever you update an article or restart a campaign.
Match Each Campaign to Its Audience
A registration guide should link to the registration journey, while a mobile-focused article should send visitors to a mobile-compatible destination. Avoid directing every visitor to the same generic page when a more relevant approved landing page is available in the affiliate account.
Separate campaigns also make performance easier to understand. An SEO guide, email placement and social campaign may attract users with different levels of intent. Tracking each one individually shows where qualified referrals originate.
Create and Test Tracking Links
Generate links inside the affiliate account rather than copying an ordinary player-facing URL. A tracked link connects the visit to your affiliate profile, campaign and chosen placement.
Create a separate link or sub-ID for each important traffic source. A simple naming system makes reports much easier to read:
| Placement | Suggested internal label | Measurement purpose |
|---|---|---|
| Registration guide | NZ-register-guide | Measure high-intent organic traffic |
| Mobile casino article | NZ-mobile-content | Compare mobile-focused conversions |
| Email newsletter | NZ-email-campaign | Separate email clicks and registrations |
| Social profile | NZ-social | Identify referrals from social content |
| Paid campaign | NZ-paid-campaign | Compare acquisition cost with approved commission |
These are organisational examples, not tracking URLs. Build the actual links within the Jelly Bean affiliate interface so the programme’s attribution information remains intact.
Test Before Sending Meaningful Traffic
Complete a basic tracking check whenever you create a new campaign:
- Copy the generated affiliate link directly from the campaign area.
- Open it in a clean browser session.
- Confirm that it reaches the intended Jelly Bean page.
- Check that the page displays correctly on mobile and desktop.
- Return to the affiliate dashboard and confirm that the click appears under the correct campaign or sub-ID.
- Check all published buttons and text links after the page goes live.
Do not manually remove parameters from a tracking link. Avoid passing it through an unnecessary redirect or link-shortening service unless that method is supported by the programme. Even a small change can prevent the placement from being identified correctly.
When replacing a landing page, generate or update the campaign through the affiliate account. This preserves attribution and keeps the destination aligned with approved Jelly Bean materials.
Use Affiliate Reports to Improve Performance
Affiliate reporting should be used as a working tool, not merely as a record of commission. Compare traffic volume with the number of registrations, qualified players and approved earnings.
Start with these measurements:
- Clicks by campaign and placement
- Registrations generated from those clicks
- Conversion rate from click to registration
- Number of qualified players
- Difference between registrations and qualified players
- Pending and approved commission
- Adjustments recorded during the reporting period
- Performance by device, campaign or sub-ID where supported
A large number of clicks with few registrations can indicate weak visitor intent, mismatched copy or an unsuitable landing page. Registrations without qualified players require a different investigation. Review the campaign terms, reporting status and player qualification stages before changing the traffic source.
Sub-ID data is particularly useful when several links appear on the same website. It can reveal whether a detailed registration guide performs better than a homepage banner or whether mobile content produces more valuable referrals than general review traffic.
Optimise one variable at a time. Changing the page, headline, link position and traffic source simultaneously makes it difficult to identify what improved the result.
Keep Jelly Bean Campaigns Current
Casino promotions, landing pages and player-facing details can change. Build a maintenance routine into the campaign rather than waiting for a visitor to report outdated information.
Review active content regularly and check:
- Affiliate links still open the intended page
- Campaign and sub-ID labels remain clear
- Creative materials match the current brand presentation
- NZD references are accurate
- Registration instructions match the live journey
- Promotional wording reflects current approved materials
- Mobile buttons and links work correctly
- Old campaigns are removed or redirected through supported tools
Evergreen content should focus on stable actions such as applying, generating a tracked link, reading reports and comparing commission models. Keep exact offers inside sections that can be updated quickly.
Understand Commission and Payments
Commission normally moves through several statuses before it becomes payable. A referral may first appear as tracked activity, then become pending while its qualifying actions are reviewed. Once accepted under the programme rules, the corresponding commission moves into the approved balance.
Complete the relevant account and payment settings before sending substantial traffic. Use accurate personal or business details and ensure that the payment information belongs to the approved account holder. If invoicing is part of the account workflow, keep the required records consistent with the dashboard.
When reviewing earnings, compare:
- The reporting period
- Campaign and sub-ID
- Number of qualified players
- Applied commission model
- Pending and approved amounts
- Any recorded adjustments
- Final payable balance
Do not calculate expected revenue from clicks alone. Base forecasts on qualified-player data and the actual agreement assigned to the account.
Keep your own monthly campaign records as well. Save traffic costs, content expenses, tracked registrations, qualified players and approved commission. This makes it easier to assess profitability and identify reporting differences.
Solve Common Affiliate Problems
Tracking and reporting issues are easier to resolve when each campaign has clear labels and supporting records.
| Problem | What to check | Practical next action |
|---|---|---|
| Clicks are not appearing | Link format, campaign selection, redirects and reporting range | Generate a fresh tracked link and repeat the click test |
| Clicks appear under the wrong campaign | Reused links or incorrect sub-ID | Assign a separate link to each placement |
| Registrations appear without qualified players | Qualification stages and reporting status | Compare the referral status with the campaign conditions |
| A landing page does not match the content | Selected campaign or destination | Choose the most relevant approved Jelly Bean landing page |
| Commission differs from an estimate | Qualified-player count, model calculation and adjustments | Recalculate using approved referrals and dashboard data |
| Mobile visitors leave quickly | Page speed, link placement and destination relevance | Test the complete journey on a phone |
| An old promotion remains published | Outdated copy or creative materials | Replace it with current approved campaign information |
Clicks Are Missing
First, open the exact link used on the published page. Confirm that it contains the full tracking information generated by the affiliate account and reaches the intended Jelly Bean destination.
Next, check the reporting period and campaign filters. If the link passes through a redirect, test the original version directly. Replace altered or manually shortened links with a newly generated campaign link.
Registrations Do Not Become Qualified Players
Review the difference between the programme’s registration event and its qualifying action. A player may have created an account without completing every step required for commission.
Check the relevant campaign, referral status and reporting period. Avoid assuming that every registered account should immediately appear as approved commission.
Commission Does Not Match the Report
Compare the individual campaign records with the applied commission model. Note the relevant dates, sub-IDs, player statuses and any adjustments shown in the account.
A useful enquiry includes the campaign name, reporting period and affected referral records. This gives the affiliate team enough information to review the calculation without relying on a general description of the issue.
Build a Sustainable Jelly Bean Affiliate Campaign
Begin with one clearly defined New Zealand audience and a small set of tracked placements. Test the complete player journey, measure qualified referrals and use those results to decide which content or acquisition channels deserve further investment.
The strongest Jelly Bean campaigns connect relevant Kiwi traffic with accurate information, a suitable landing page and reliable tracking. Keep promotional details current, separate campaigns by source and evaluate earnings using approved commission rather than raw clicks. This creates a cleaner route from application to measurable affiliate revenue.
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